University of Applied Sciences Velika Gorica participated in the 12th education and employment trade fair Informativa, held from 24 to 25 January 2020 in Ljubljana. It is one of the largest trade fairs of this kind in Slovenia, visited by attendees from numerous European countries. This two-day fair was an ideal opportunity to announce the new specialist professional graduate study programme in Optometry, which will be performed in English. The high school students of the vocational opticians’ school from Rogaška Slatina expressed the greatest amount of interest in the new study programme, as they often continue their education at the undergraduate professional study programme in Eye Optics in Velika Gorica. Despite the ease with which they overcome the language barrier during their study of Eye Optics, which is performed in Croatian, and frequent visits to Velika Gorica, they welcomed the launch of the new specialist study programme in English, whereby most of the classes would be held through e-learning. In addition to the fact that the specialist study programme in English would be very accessible, the visitors recognized the potential of investing in their education at the University of Applied Sciences Velika Gorica, since they would become competitive on the both the European and the global labor market.