University of Applied Sciences Velika Gorica participated in the OPTI Trade Show in Munich, from 10-12 January 2020. Organized for the twelfth year in a row, OPTI is an international trade show bringing together numerous experts from the optical industry, who are given an opportunity to present their latest products and services. The University of Applied Sciences Velika Gorica presented its programmes within the optiCAMPUS section, which was organized with the purpose of presenting colleges and universities of applied sciences. Our University was the only foreign institution within this section. We presented and promoted the new English-language master’s degree study programme in Optometry, which is being developed within the Specialist Graduate Study Programme in Optometry project. All those interested were given the chance to ask for information at the exhibition stand and receive a brochure with the course subjects and their descriptions. There were quite a few inquiries from Slovenian high school students, who were there as part of an organized excursion, but also German and Slovakian students at the end of their baccalaureate, for whom further studies at our university would be equally interesting and affordable. Apart from them, we were visited by a few former and current students of our university. Bearing in mind that OPTI is one of the largest trade shows of its kind in Europe, it is worth mentioning that our stand was visited by Anna Nagl, the Dean of the graduate study programme in Optometry in Aalen, Germany, Matjaž Mihelčić, president of the Slovenian Association of Opticians and Optometrists, Andreas Berke, a professor at an Optometry study programme in Cologne, Peter Gumpelmayer, until recently president of the European Council of Optometry and Optics, Sebastian Marx, the owner of the Contact Lens Institute Jena and a lecturer at the Optometry study programme at the Jena University of Applied Sciences, as well as Bo Lauenberg, the owner of the Contact Lens Institute from Denmark.